Writing
Notes from building software.
Real product development, the mistakes included, and how we find and test ideas worth the year it takes to build them.
How to tell if an idea is worth building before you build it
Most of the cost of a bad idea is the months you spend building it. Here are the cheap tests that tell you whether to keep going, run in order from least to most effort.
ReadWhere product ideas actually come from
Good product ideas rarely arrive in a brainstorm. They come from paying attention to your own friction. Here is how to notice them and write them down before you forget.
ReadWe built a kill switch before we had a single user
Why a small podcast app shipped with remote maintenance mode and a forced-update gate on day one, and how to add the same safety net without over-engineering it.
ReadThe bug that only happened when the phone was locked
How a podcast that died 54 seconds after locking the screen turned out to be a development build artifact, and what it taught us about trusting test conditions.
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